Halfpenny London

Beautiful Dorothée | A real Halfpenny London bride

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Our beautiful bride Dorothée tied the knot with the love of her life last summer in a gorgeous seaside wedding in south Bretagne, France.

Dorothée found her Halfpenny gown at out mega stockist in Paris, Metal Flaque. She saw the Jessica dress online and it was love at first sight… After being stressed she wouldn’t love it as much when she tried it, she tracked it down at Metal Flaque and luckily fell in love with it in person too!

Congratulations to you and your gorgeous hubby Dorothée! We wish you every happiness in your new lives together.

Félicitation pour votre mariage, l'équipe d'Halfpenny London se joint à moi pour vous souhaiter le meilleure dans votre nouvelle vie à deux.


Kate & the Halfpennys xxx

Images by Christophe Pasteur

Beautiful Harriet | A real Halfpenny London bride

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Beautiful bride Harriet married her lovely hubby Drew in December last year. As the couple were getting married on Dartmoor National Park in the depths of winter, they decided to embrace the elements with a dark green colour scheme, a dress that would sway in the wind and lots of gorgeous winter flowers.

Harriet wore separates over an Iris slip to create her own unique look and we had so much fun during the appointment putting it together!

“I was very lucky and found my dream dress at Halfpenny London very quickly – it was the second (and last) dress shop I visited.  I had a particular style I was looking for which naturally narrowed down the designers I visited. Kate was amazing! Throughout the fitting it became apparent that there were certain elements of different dresses I loved. Kate threw the various items together and suggested a sash. As soon as I stepped out in the dress, I knew it was the one! I knew because of the way I felt in it – I felt like a princess and the prettiest I had ever looked. Also the look on my sister’s face gave away that it was the one!”

By combining the Iris Jacket and slip with a tulle skirt and Duchess satin sash, Harriet was able to experiment with combinations throughout the day.  The Iris Jacket has such exquisite detail and allowed Harriet to show off her back whilst still giving the appropriate amount of coverage for a church wedding and I love how she wore the Iris slip and sash for dancing in the evening!

Thank you to Harriet and Drew for sharing these stunning pictures with us. It’s always an incredible moment seeing how a couple’s vision comes together on their big day. Huge congratulations to the happy couple and we wish you all the love in the world!


Kate & the Halfpennys xxx

Images by Clare Kinchin

Stunning Hannah | A real Halfpenny London bride

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Beautiful bride Hannah married her beau in October last year. The couple tied the knot in the Catskills in upstate New York in a pair of beautiful, restored barns. The ceremony and cocktail hour were outside, set against the stunning foliage that the area is known for in October, letting the beautiful natural setting be the main focus.

Hannah chose the Daffodil top and Ivy skirt which she purchased from our lovely stockist, The One Bridal Boutique in NYC.

“I had been to a few appointments before but hadn’t found any dress that I was in love with. My sister in law actually found Halfpenny on Instagram and sent me a photo of a dress noting there was a boutique in NYC that carried the brand. I called Sue at The One without realising she wasn’t even open yet, and she let me come in and try the dresses on. I was her very first customer!

I chose the Daffodil top and Ivy skirt. I wanted a unique dress that also had a beautiful and classic silhouette and the pairing of these together was the perfect combination. I loved the shape and how comfortable the two pieces were together. The fringe brought a more relaxed, fun and whimsical element to the dress, given the rustic setting of the wedding I didn’t want anything too stuffy or rigid in material and style.“

I’m completely in love with Hannah’s entire wedding! Everything from the autumnal flowers to her burgundy velvet Aquazzura pumps. Delicious!

Congratulations to the happy couple and we wish you every happiness in your new adventures!


Kate & the Halfpennys xxx

Images by Elena Wolfe

Beautiful Amy | A real Halfpenny London bride

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Beautiful bride Amy and her lovely hubby tied the knot in a cosy and rustic countryside festival wedding full of personality and gorgeous Scottish touches.

“My husband is Scottish so we definitely wanted the wedding to include some of his Scottish traditions. But mainly, with it being a summer wedding and what with us both coming from very creative families, we wanted a very relaxed, rustic, country, festival theme.”

Amy found her Halfpenny London gown at one of our mega stockists. She decided on a Violet lace dress with a custom ivory silk slip.

“I have always loved Halfpenny dresses. Innovative, stylish, feminine and effortlessly chic, natural looking and oh so pretty. I have always loved lace and in my opinion, Halfpenny is the land of lace! I loved the idea of the layering that came with The Violet dress, the low back and the sweeping and feminine neckline. The train was also lovely and not too high maintenance for a grassy/summer wedding.

As soon as I saw the Violet, I never went back. it was everything I had dreamed for in one dress and to have my own custom silk slip underneath made it extra special. I looked in the mirror and felt luminous. Once I put it on, I could not imagine wearing anything else and I immediately felt like me on my best day. I could also move in it which was very important for me as I would have hated to have felt uncomfortable, like I could not move freely on the big day!”

I’m so in love with Amy’s choice of bouquet and her exquisite, bespoke engagement ring with it’s stunning emerald stone influenced her choice of accessories.

Massive congratulations to the happy couple! We wish you all the love in the world in your new lives together.


Kate & the Halfpennys xx

Images by Tom Smith

Gorgeous Anna | A real Halfpenny London bride

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Beautiful bride Anna and her new hubby tied the knot in December last year. Their big day was a relaxed, countryside celebration surrounded by their nearest and dearest. Being a wedding planner herself, Anna has seen lots and lots of wedding dresses so she wanted something completely different that she really felt like herself in, eventually deciding to go with our sequinned Celine skirt, Oliver corset and Toby top.

“Susie was so lovely and made everyone feel so relaxed. She ‘got’ my style almost instantly and was so great and bringing out different combinations for me to try that she thought I’d love. My best friend pointed out the Celine skirt and I really wasn’t sure before I tried it on. But the second it was on I fell in love – it was so beautiful and so elegant – exactly what I wanted. We tried a few versions of the corset top before I got the right one but the team were so great at altering and trying different things!  I just knew [it was ‘the one’]! It was simple, elegant, not too ‘weddingy’ and felt so me.”

I’m absolutely thrilled Anna found her dream dress at Halfpenny London. Huge congratulations to the happy couple! We wish you every happiness in your new adventures together.


Kate & the Halfpennys xxx

Images by Matt Porteous

Stunning Stacey | A real Halfpenny London bride

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Beautiful bride Stacey and her gorgeous hubby tied the knot in August lat year in a classic, romantic wedding with a gorgeous blush colour scheme. Stacey had tried some dresses before coming to visit us but struggled to find exactly what she was looking for.

“Before visiting Halfpenny London, I visited two boutiques and tried on some beautiful dresses, but I didn’t ‘feel’ like me. I struggled to find something that was ‘classic’ but not boring, subtly sexy and still appropriate for a Catholic church wedding. The [Halfpenny London] boutique has a wonderful warm and cosy feel that puts you at ease the moment you step in the door. I felt like a little girl again playing dress up. I wanted to try on every dress in there and I still do!”

Stacey chose our Charlotte dress which was the perfect choice for her.

“I wanted a dress that was romantic, effortlessly elegant but still ‘cool’. The luxurious Italian silk draped so beautifully; it was dramatic without being too ‘fussy’. As soon as I tried it on I felt an emotional connection with the dress. I finally felt like a bride and I knew it was a dress that Giuseppe, my husband-to-be, would instantly recognise me in. The Charlotte dress doesn’t need any ‘bling’, but I did accessorise it with a cathedral length ‘blended’ veil (also form Halfpenny), the most comfortable Jimmy Choo shoes, a tiara from Dolecka and jewellery from my aunt as my ‘something borrowed’.”

Congratulations to the happy couple! Best wishes in your new lives together from all of us at Halfpenny London.


Kate & the Halfpennys xxx 

Images by one of our favs, Benjamin Wheeler

Beautiful Emma | A real Halfpenny London bride

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Beautiful bride Emma and her lovely hubby tied the knot last August in a relaxed, yet glamorous city wedding. Their ceremony was at Leicester Cathedral followed by a short walk through the city to a Victorian pub, King Richard III. Their reception was very laid back and felt like a wonderful party! The couple treated their guests to homemade sloe gin favours and bespoke cocktails.

A self-confessed perfectionist, Emma worried finding her dream dress would be tricky. Esme was one of the first dresses she tired and, although she loved it, she felt like it had been too easy! She kept looking and eventually decided to go back and try it on again. Once she did, she knew it was the perfect dress for her. She cancelled the rest of her appointments and bought the dress there and then. I’m so glad because she looks incredible in it and I honestly can’t imagine her in anything else.

Emma accessorised her dress with a silk sash tied round her waist in a bow and a barely-there, cathedral length veil. Her gorgeous earrings are by Tilly Thomas lux and her statement lip is to die for!

Congratulations to the happy couple. I wish you every happiness in your new lives together.


Kate & the Halfpennys xx

Images by Lee Garland


Kate HalfpennyComment

Ladies, block out time in your diaries because we’re having a sample sale on Saturday February 2nd at our Bloomsbury boutique in Woburn Walk. There will be sample dresses and separates with discounts of up to 50%.

Gowns must be paid for in full on the day. Samples are sold as seen and we can recommend an alterations company should you need it.

There are a limited number of slots between 9am & 5pm and all slots are appointment only so reserve yours now. Please note, there is a charge of £25 for an appointment.

As we are a very small boutique we cannot facilitate a waiting room, however there are many lovely cafes in the area where you can grab a quick coffee before your appointment. We can only allow one guest to accompany you as there will be multiple appointments scheduled at one time.

Email Jasmine to book: appointments@halfpennylondon.com. Please be sure to include your contact number and preferred time in your email. We will contact you to confirm your appointment. Please note, credit or debit card details are required to reserve your time slot.


Kate & the Halfpennys xx

Gorgeous Lizzi | A real Halfpenny London bride

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Our beautiful bride Lizzi married her gorgeous hubby in a relaxed autumnal ceremony. The couple love the light at the end of October and made the gorgeous changing colours of the trees part of their decor.

Lizzi makes a great point about that pressure some brides-to-be feel about their wedding. It doesn’t have to be like that! your wedding should be a celebration of the love you and your partner share rather than a performance. I’m so glad we were able to turn that around for her…

“My first dress shopping experiences scared me! The pressure that some people put on you that this is your special day and everyone will be staring at you and the dress terrified me. However, I decided to visit the Halfpenny boutique and it was such an amazing experience. To be welcomed with a glass of fizz when we arrived was just perfect! There was such an incredible selection of dresses to choose from but I knew exactly the one I wanted to go with. The store is gorgeous and I instantly felt special walking in to it!”

Lizzi chose our Jessica dress and it looked incredible on her!

“I just loved the way it fell on me, it was very relaxed and flattering. I loved the shape of the slip and the weight of the fabric. It had the perfect trail behind too. I loved how modern the dress was but it had such a traditional feel to it through the lace. I knew this was the dream dress as I felt myself in it. I felt so comfortable. It had the relaxed boho vibe that I wanted but still felt like the bride. It was perfect!”

I couldn’t agree more.

The couple chose to include a lot of foliage and greenery in their florals, alongside thistles, white roses and dark anemones. A beautiful touch was that they included some rosemary in there too, to represent anyone who couldn’t be with the, on the day.

Thank you to the wonderful couple for sharing these beautiful images with us and we wish you both every happiness in your new adventures together.


Kate & the Halfpennys xxx

Images by Matt Lee

Stunning Katherine | A real Halfpenny London bride

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Happy new year! I hope you had a lovely festive season, whatever you got up to.

We’re kicking off 2019 with beautiful bride Katherine’s destination wedding. Katherine married her new hubby in September last year in a laid back, modern Greek wedding on the island of Paros where her family have a summer house. Every element of this beautiful wedding was sourced from the island. The couple didn’t have a specific theme, instead, they decided to keep everything natural and make use of the simple beauty of the island.

“I had been to a few shops before going to Halfpenny - I was actually not far from getting a dress from Israel, which was a crazy idea mostly because the dress was just not right. I’d also been to some places in London but I never found anything that had quite the interesting and unusual designs and fabrics that make Halfpenny dresses so special. I also felt that a lot of the other dresses I found didn’t reflect my style or personality. At Halfpenny there are ideas and combinations that you didn’t even know existed and nothing is too difficult for them. I love the vintage feeling of some elements but the modernity and beautiful cuts of their dresses.

I was struggling to find something that I loved before going to Halfpenny but I knew that Fern was for me the second I tried it on. I’d walked past and admired the store for so many years (I studied at UCL for 8) and I knew that when I got married I would have to finally go inside! The whole experience was just amazing, every single time I visited - that’s probably why I kept going back. Every person who works there is so responsive and so helpful and I never felt pressured into making decisions. Kate was the best, I met her at an appointment when I was getting so confused but she was so supportive and calming and knew exactly what to do to reassure me. Sally was also amazing throughout the whole process, everyone was so accommodating and friendly and helpful, I loved everything about it and was made to feel like everyone really cared about me having the perfect wedding in the perfect dress.

I have recommended Halfpenny to every person I know who’s getting married and just wish I could do it all over again to go back and try everything on for the umpteenth time!”

Katherine chose the Fern dress and it was indeed the perfect dress for her.

“The Fern dress felt so right and so French and was just the most elegant, simple but gorgeous dress. I had seen it online and although I loved it in photos I think it looked and felt even better on! Some people might see it as a simple piece but I think it’s timeless and so classy. I’ve also had so many comments from people about how much they love the dress! It just felt so right and I felt so comfortable - I knew I had to get it. Also everyone who has seen it on has agreed it was the right one for me, including everyone at Halfpenny!”

Katherine wore her gown for the couple’s registration at the Old Marylebone Town Hall in London and then again on Paros. She accessorised it with a gold necklace from West Bengal where her hubby is originally from - a lovely touch. In Greece, she kept it simple with a pair of pearl earrings.

Huge congratulations to the happy couple! Thank you so much for sharing your stunning pictures with us. The couple’s wedding photography was a gift from their dear friend Rajee Sukumaran.

We wish you every happiness in your new lives together!

Lots of love,

Kate & the Halfpennys xxx

Gorgeous Rosalind | A real Halfpenny London bride

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Beautiful bride Rosalind married her wonderful hubby Jake in a super fun, relaxed wedding at Jake’s house in Ireland. I’m so in love with these images by photographer James Frost. Look at that coastline!

“I went to one very traditional bridal shop and knew it wasn’t for me. But it was a good experience to have, when I found Halfpenny I knew I would find the perfect one! It was a lovely experience, it was a breath of fresh air walking into the boutique. Sally was getting as excited as me about different combinations of pieces. It was incredible to see all the beautiful fabrics and textures of all the dresses. We felt so relaxed and welcome, I didn’t want to leave! I always saw wedding dresses as a uniform, which I never wanted to wear. The brides personality just doesn't show with so many dress, but at Halfpenny the dresses had so much personality and were so individual, I really felt like myself when wearing them.”

Rosalind chose a modified version of our Breeze dress for her big day, choosing to add straps.

“It was a really hard choice, and I’m even now still thinking about some of the other options, but I ended up choosing the Breeze dress. It was my second or third appointment and I was with my Mum. She cried when I put that one on, and had not done that with any others. It was the original dress I had seen when first finding Halfpenny online so the reason I booked an appointment. Although I absolutely loved the other separate pieces and I never ever would have thought I would go for a big train or dress at all, but when I put it on, I knew this would be the only time I would wear it, so why not go big! And it was so swooshy! The dress was fun, the fabric was so gorgeous and sumptuous, and most importantly it had pockets! As we were having an outdoor wedding I loved that it was shorter at the front, it was so easy to walk in on the grass, and I knew I would be able to dance in it… and oh did I dance a lot!”

Thank you for allowing us to play a part in your big day Rosalind! Wishing you and Jake every happiness in the world in your new lives together.


Kate & the Halfpennys xxx

Images by James Frost