Marguerite

“She loves me. She loves me not.”

A concept inspired by a single handmade daisy. Its centre built from tiny French knots, this delicate embroidered flower influenced the new Halfpenny London collection.

The daisy has long carried its own quiet folklore. In the Victorian language of flowers, it meant discretion: love kept close rather than declared loudly.

Modest in scale, unmistakable in shape, the daisy’s confidence comes from being unapologetically what it is - the awe can be found in the most intricate of details.

Marguerite begins there. These four new designs bring freshness and wonder to the Halfpenny London collection, sitting alongside signature silhouettes and modular pieces, allowing every bride the freedom to make them entirely their own.

We have always believed that beauty does not need to shout. Restraint can be its own kind of statement. The most beautiful thing a bride can be is entirely herself.