THE NEW HALFPENNY LONDON S/S17 "WILD LOVE" COLLECTION
I'm thrilled to announce the launch of my new Spring/Summer ’17 collection titled “Wild Love”. The new collection tells the story of wild romance and the summer of love. Weaving Brit cool with luxe sensibility, I've created a breathtaking collection of stunning dresses and interchangeable separates in my signature style.
The Wild Love collection is composed of specially designed beading and embroidery, teamed with exquisite French lace, liquid silks, crepe and sumptuous flocked laces.
The new pieces draw inspiration from a wild English rose garden in the intricate detail of the flowers, and the layers of delicate fragrant petals that evoke memories of summer; the contradiction lies in the graphic shapes of oblongs and circles for the expertly tailored pieces.
The new collection of stunning beading and hand embroidery, magical florals come to life through three-dimensional textures. Key statement pieces elevate the classic Halfpenny London collection. The voluminous “Bow Jacket” blurs the boundaries between bridal and fashion, while the “Cheryl” dress features a slinky bias cut with ties to wrap across the back, chic and simple.
This season also features new editions to Halfpenny London classics, the “Esme” dress now made in a graphic Mikado and my signature “Iris” dress in a fine French lever lace with triple floral borders and a flocked spot bodice.
I hope you love the new collection as much as I do. It's full of luxe fashion-driven pieces I guarantee you'll want to wear again.
“Wild Love” will be available in the flagship store and Halfpenny London stockists from August 2016.