Designed and Made in London, Worn Worldwide
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About Halfpenny London
twenty years of timeless elegance
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Collections
find your look
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Your Appointment
inside a halfpenny london appointment
Stylist-Led
Your dedicated stylist listens first. Together you'll explore silhouettes, fabrics, and details—with honest guidance and zero pressure to decide on the day.
Bring your people (but not too many)
We recommend 1–2 guests who know your style. Our space is intimate, and a smaller group helps you focus on how you feel.
Everybody welcome
We carry a wide range of sample sizes and pride ourselves on ensuring women of all shapes feel beautiful. Adjustments can be made during fittings.
Fittings & alterations
After ordering, you'll have 2–3 fittings with our in-house seamstresses to perfect the fit. Everything is handled under one roof.
Book Your Appointment
Appointments
Appointment options
Weekday appointment
Monday - Friday
£30
Evening appointment
Thursday only
£45
Weekend appointment
Saturday & Sunday
£45
Good to know: Our appointments usually last 1hour with one of our professional stylists.
What happens next
Confirmation email
Instant confirmation email with booking details
Pre appointment call
A stylist calls to discuss your vision and preferences
Your appointment
90 minutes if dedicated time trying styles that suit you
Follow up
Time to reflect, with you pressure to decide on the day
Bloomsbury, London
Near Euston & Kings Cross Stations
Plan Ahead: 8-10 months lead time
Book early to allow time for fittings
What to bring
- Nude r strapless underwear.
- Heels at the height you plan to wear.
- Photos of styles and details you love.
- Up to 2 guests (we reccomend 1-2).
Read our features in
Grace Beverley Marries in Bespoke Halfpenny London
Real Weddings
This year we had the pleasure of working closely with Grace Beverley to bring her bespoke bridal vision to life, crafting two distinct yet beautifully cohesive looks for her day and evening celebrations in the South of France.
“It was an honour to create pieces that felt so uniquely Grace, with every detail telling a part of their story. Grace truly was a dream to work with.”
In Their Words
100+ ★★★★★ review on Google
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Why Halfpenny
Why Halfpenny?
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Made in Britain
Every piece is designed and handmade in our London atelier, reducing our carbon footprint and supporting local craftspeople.
Timeless Pieces
We create timeless pieces designed to be treasured and passed down through generations, not discarded after one wear.
Responsible
We carefully source ethical fabrics and materials, working with suppliers who share our commitment to ethical production.
Low Waste
Our bespoke approach means we only create what's ordered, minimising waste and ensuring each piece is truly valued.
Halfpenny London on Instagram
FAQ
We offer a range of services to meet the needs of every client. Have something else in mind? We'd be happy to work with you to create a custom quote.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
-
Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
Start your journey
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