Stunning Sophie | A real Halfpenny London bride
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Stunning Sophie | A real Halfpenny London bride

"I started out a very sceptical wedding dress shopper as white has never been my colour so was considering other options. I was about to give up, I felt like I was pretending to be someone I wasn’t by trying on all the wedding dresses I had done previously. Luckily Mum persuaded me to try one more place because my uncle had raved about Halfpenny London after going with a friend to her fitting.

When we walked in and saw the quirkily sophisticated layers of material and lace all mixed together so elegantly along the rails I had such a feeling we’d found the right place. Jean looked after me at my first appointment and she seemed to understand my style straight away. I have quite a calm nature and wanted to wear something that had an ease and flow to it. She also suggested I go for something bright white which I had been avoiding, and of course it’s exactly what I needed.

As soon as I tried on the Jessica dress I couldn’t believe I’d found something that felt so perfect. It was so comfortable and I could just imagine scooping up the train and having a great time celebrating.  As soon as I tried it on I wished the wedding was the next day so I could wear it already."

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Beautiful Laura | A real Halfpenny London bride
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Beautiful Laura | A real Halfpenny London bride

“I remember being really quite shocked about how much I loved the dress and everything just seemed to work. I then brought back various family members / friends to see the dress and Alexia at Halfpenny was so helpful, nothing was ever too much trouble. In one of my appointments I had the pleasure of meeting Kate which was such a treat!

I knew that I wanted a dress that was a bit different, not too "bridal" but also something that was beautiful and wouldn't date. All the Halfpenny dresses are so timeless but modern and I felt like I could really relate to the brand.  

I can't thank all the girls at Halfpenny London enough. I loved every minute of my appointments, they were so personal and magical and I was actually very sad when the whole experience was over!"

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Stunning Joanna | A real Halfpenny London bride
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Stunning Joanna | A real Halfpenny London bride

"Due to the time scale of our planning, I knew one of the first things that had to be ordered was my wedding dress. I did my homework and within two days of fittings I had found the perfect combination, thanks to the help of the beautiful designers and staff at Halfpenny London.

Their outfits have a mix and match approach, and after I fell in love with the delicate detail of the climbing floral embroidery of the sheer tulle skirt we paired it with the sheer Iris slip, and the long sleeved draped backline top was the perfect final addition to deal with the unpredictable Northern Irish weather.”

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Stunning Claire | A real Halfpenny London bride
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Stunning Claire | A real Halfpenny London bride

"The thing with me is I generally like a lot of styles, and therefore and I need some help to consolidate my thoughts and this is where I found Halfpenny’s to be masters, with their great customer service and honest, beautiful dresses.  My Mum, best Friend and I had already been to 3 bridal stores in London that day, and we all said that Halfpenny’s was the best experience along with the prettiest of dresses.

I chose the Marilyne Gown; it’s an elegantly effortless, versatile dress, that I felt myself in, which was most important to me.  When I put this dress on I could picture myself in it during the wedding day and just knew it was for me."

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Gorgeous Samantha | A real Halfpenny London bride
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Gorgeous Samantha | A real Halfpenny London bride

"Alexia made the experience an amazing one. I loved that there was nobody else in the shop – I had free reign to explore all the dresses and Alexia was incredibly helpful walking me through the range and offering suggestions. I was made to feel completely at ease and really enjoyed trying on a range of dresses, including ones which I might not have picked out myself.

I chose the Iris Slip & Susie Skirt because they were light – I didn’t feel weighed down and could move quite freely. I also adored the detail and fun design on the skirt. I had never seen anything like it before. It just felt completely right and ticked all the boxes – fun, light, summery…"

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Stunning Camilla | A real Halfpenny London bride
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Stunning Camilla | A real Halfpenny London bride

"I LOVED my appointments at Halfpenny London. Firstly, the boutique is absolutely beautiful! It’s like stepping into a treasure trove filled with lace and tulle and sparkly things… I wanted to try EVERYTHING.

I actually fell in love with two dresses. I was set on the Violet Full French lace but then the Dita caught my eye and I had to try it. Ultimately the Dita made me feel the more bridal of the two, I loved the way it moved and how it fit me. It made me feel like a princess (a cliché but I think we secretly all want to feel that way on our wedding days) but still had the modern, cool feel that all of the Halfpenny dresses have. The beaded bustier was just exquisite, I hadn’t seen anything like it before. From a far it almost looks like lace. When I didn’t want to take it off I knew it was the one."

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Beautiful Hannah | A real Halfpenny London bride
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Beautiful Hannah | A real Halfpenny London bride

"Halfpenny was the first shop I visited. I’d seen some pictures on Instagram before looking at the website and fell in love with the collection. I’ve never wanted anything very traditional, or over the top, and Halfpenny fit the bill perfectly, understated, but with something just little bit different, and just beautifully done.  

I did go in to the shop with a very clear idea of the dresses I wanted to try, with one in particular I knew I really liked, but I was trying to be open minded. However, as soon as I started to try on the dress, (actually a separate skirt and top) it just felt right. Once the veil went on too, that was it! All of this, plus a beautiful shop, the most help and friendly staff, and no hard sell all, made it a wonderful experience."

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