Meet Feathers | Halfpenny London Stockist

Many years ago, Halfpenny London started out in the front room of my house. So much has happened since then, in life as well as business. It’s a lifetime ago, yet also feels like yesterday. The business grew quickly and I soon outgrew that room and opened the boutique in Woburn Walk and it wasn’t long before the first wholesale account was opened. Now, I’m so proud to say Halfpenny London is stocked in some of the most beautiful boutiques in the UK, Europe, USA and Asia. Each one of those boutiques is run by an epic team of driven, passionate people and I wanted to introduce you to them over the coming months.

First up is the fabulous Feathers Bridal in Birmingham. Holly and the team there are new to the Halfpenny family and we’re so pleased to welcome them to the club! We caught up with Holly to find out more about her and her lovely store.

Holly, tell us a little about yourself.

“I'm a lover of beautiful, unnecessary things. I say 'pah!' to practicality and find joy in the quirky and unusual aspects of life. I believe that kindness brings happiness. I'm the proud owner of two fabulously feral children (aged one and three), a bonkers Labrador and a very patient husband. I love to experience new things, meet new people and eat glorious food.”

How did you get into the bridal business?

“I adored planning my own wedding but the one part I found difficult - but the one part I thought I'd enjoy the most - was finding my dress. I wanted something a little different that showed my personality and was totally uninspired by what was on offer with all of the dresses merging into one. I ended up having mine made. I spent 12 years working in PR and whilst on maternity leave with my second child, I decided that I wanted to do something I could put my heart and soul into. I wanted to combine my love of beautiful things and the desire to help women feel totally fabulous, with my ambition to run my own business. And I wanted to be in a positive, happy environment. From my own bridal experience, I felt that there was a gap in the market in Birmingham for a luxury boutique with personality that provides modern women with gowns that show their individuality and style. And so Feathers was born!”

I wanted to combine my love of beautiful things and the desire to help women feel totally fabulous, with my ambition to run my own business.
— Holly, Feathers

Describe your boutique in one word:


Where is your boutique and why did you choose that area?

“It's in a beautiful listed Victorian Arcade, The Great Western Arcade, in Birmingham city centre. The setting is perfect, the building has character and it's ideally located by two of the city's main train stations for brides looking to visit us from outside of the area.”

What can brides to be expect when visiting your boutique?

“A big smile! There are no 'Pretty Woman' moments in our boutique. We do luxury bridal with a difference, so each piece has its own personality and a sprinkling of something unique. We love to get to know our brides and hear all about their big day, so expect a friendly face and to meet someone who truly wants the bride to leave feeling on top of the world.”

What do you love about Birmingham?

“Birmingham is full of character. The food scene is brilliant - we have the most Michelin-starred restaurants outside of London! The shopping is fab and the people are proud to be from here.”

Any insider tips for the area?

“Don't forget to look up! The buildings are beautiful if you take the time to look around you. Visit the iconic jewellery quarter for one-of-a-kind rings.”

What drew you to Halfpenny London?

“I fell in love with the idea of a collection of separates, so that a bride can mix and match gorgeous pieces to make her perfect wedding day outfit. Each design is packed full of character and style and they are made utterly beautifully.”

Which is your favourite piece from the Halfpenny London collection and why?

“Hard question! Either the Maribou skirt or Bumble tee.”

If you could use one word to describe Halfpenny London, what would it be?


Feathers does luxury bridal with personality. Their Birmingham city centre boutique exists to give modern, fashion-forward women the chance to let their individuality and style shine through on their wedding day so any nearby brides-to-be should get an appointment booked in this gorgeous store ASAP!


Kate & the Halfpennys xx

Feathers is located at 25 Great Western Arcade, Colmore Row, Birmingham.

T. 0121 233 0279